The Story of Us
Delivering precise, data-driven insights to empower your business growth!
METHODOLOGY
Mind Genomics is a scientific approach that integrates cognitive science, marketing, and statistical methods to understand how different combinations of messages, product features, or stimuli influence consumer perceptions and decision-making. It’s a form of experimental design aimed at uncovering the subconscious drivers of behavior by presenting various scenarios to respondents, analyzing their responses, and identifying patterns or preferences that guide their choices. Mind Genomics helps in: Segmenting consumers into distinct cognitive profiles or mindsets. Identifying the elements that resonate with different segments. Providing insights into subconscious factors that drive decision-making. It's a tool used for marketing strategies, product development, and even healthcare applications, allowing for more tailored and effective communication or product designs.
EXPERIENCE
With over 7 years of expertise in Mind Genomics, our lead researcher and team have built a foundation in this innovative methodology, learning directly from Dr. Howard Moskowitz, the renowned scientist who pioneered this approach. Our extensive experience includes multiple collaborations with Dr. Moskowitz and other respected colleagues, resulting in several published scientific papers that contribute to advancing the field.
EDUCATION
Beyond research, we have actively organized and led offline and online workshops, focusing on training and educating the next generation of thinkers and innovators. Our commitment to education and knowledge-sharing continues to shape our approach to market research and consumer insights.
